Public Relations Service Capabilities

Public Relations

  • Strategy and message development;
  • Media relations (journalist outreach) with reporters from leading US and European dailies including the Financial Times, Wall Street Journal, New York Times, Washington Post, Washington Times; wire services such as Associated Press, Reuters, AFP, and United Press International; and television/radio broadcast outlets.
  • Commissioned and “earned” commentary/op-ed placement;
  • Press release dissemination strategy and wire service distribution;
  • Crisis communications strategy development; and
  • Media monitoring to identify like-minded, "friendly" journalists, commentators, and bloggers and to better understanding the other viewpoint’s most current arguments/talking points.

Website Development/New Media

  • Website development;
  • Blogger relations;
  • Social media strategy on leading platforms such as Facebook, Twitter, YouTube, and Google+;
  • Content development for social media platforms; and
  • Social media monitoring.
  • SEO – Search Engine Optimization

Media Training

  • Understanding how journalists think and behave;
  • Talking point development;
  • Key message point practice questions;
  • ABC's of interviews – answering, bridging, and concluding;
  • Crisis control;
  • Going on the offensive and controlling the message; and
  • Interview dos and don’ts.

Writing Services

  • Press release drafting;
  • Web site content development;
  • Commentary development and placement; and
  • Press kit production including writing content for bios, fact sheets, and white papers.

Advertising

  • Development of issue advocacy print advertising campaigns in Capitol Hill publications - Politico, Roll Call, and the Hill - and online banner advertising projects on leading Web sites;
  • Video advocacy advertisement development for placement on YouTube or “viral” distribution via social network platforms; and
  • Media buys (advertisement placements).

Television and Radio Broadcast Public Relations

  • Satellite Media Tours (SMTs)
  • Radio Media Tours (RMTs)
  • In-studio talent/client bookings on national and local broadcast and radio news/entertainment outlets
  • One on one media pitching to key broadcast and radio media outlets
  • Live Event Coverage
  • Press Junkets
  • Tracking of broadcast media coverage
  • On-air promotional opportunities with national and local broadcast and radio outlets
  • Audio New Releases
  • Video news releases (VNR)/electronic press kits (EPK)/B-roll packages
  • Highlight reels

Policy and Campaign Consulting

  • Economizing Time: holding briefings for clients, including color PowerPoint presentations, as one on one or to small group
  • Appling Modern Technology to PR: preparation of texts for video blogs
  • Networking: organization of brainstorming seminars and full conferences.
  • Winning Elections: research and drafting of election programs and election campaign speeches and interviews.
  • Innovation of Ideas: research and writing of think tank policy papers.
  • Public Relations: full service in the publication of newsletters: research, interviews, editing, print ready lay out, web hosting and distribution.

Video Production and Editing Services

  • Documentaries
  • YouTube Issue Advocacy Videos
  • Public Service Announcements
  • Corporate Marketing
  • Viral & Mobile Content
  • Behind-the-scenes Videos
  • Commercial Tie-ins
  • Enhanced DVD/Blu-ray Bonus Content
  • Featurettes
  • Interstitials
  • Making-of Videos
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